Black Friday is one of the strongest shopping days of the year, also in Luxembourg. Customers compare more, click faster, and often decide within seconds whether they buy a product or keep scrolling.
That’s exactly why your product page needs to be perfectly prepared: clear, attractive and trustworthy.
With just a few targeted adjustments, you can increase your visibility and make the buying decision easier.
1. Meaningful Product Images – clear, bright, authentic
Images are the first thing customers notice on Letzshop.
Make sure that your product is:
- well lit
- shown from several angles (e.g. detail, full view, in use)
- realistic – no extreme filters
- optimised for mobile (90% of Letzshop visitors shop on their phone)
Tip: An additional “Black Friday image” with text like “Special Offer“ or “Limited” can immediately boost attention.
2. Optimise Title & Description – clear & keyword-friendly on Letzshop
A good title makes the difference. Make sure that it:
- clearly names the product
- includes the variant/size
- integrates important keywords
Example:
❌ “Candle Winter“
✔️ “Handmade Winter Scent Candle from Luxembourg, Cinnamon & Orange, 120 ml“
In your description, you should:
- highlight benefits and special features
- mention materials or origin
- clearly state Black Friday special offers
Important: short paragraphs → better readability → more purchases.
3. Highlight Advantages – why THIS product?
On Black Friday, customers compare more than usual.
Show them right away why your product stands out:
- sustainably produced?
- made locally?
- exclusively available on Letzshop?
- handmade or limited edition?
Place this information higher up on the page, not at the end.
4. Make Pricing & Discounts Clearly Visible
Transparency builds trust.
If you have a Black Friday offer, you shouldn’t hesitate to highlight your seasonal products early on.
To make your Black Friday offer effective, make sure to:
- enter the discounted price in the promotion price field.
Letzshop automatically calculates and displays the percentage saved. - use clear terms like “Black Friday Deal“ or “This Weekend Only“ so customers immediately see that it’s a real offer.
- customers want to understand instantly: Is this really a deal?
This way, buyers understand at a glance how much they save and your product appears more attractive.
5. Sort Product Variants – reduces bounce rate & questions
Especially on Black Friday, people click quickly.
Make sure that:
- colours/sizes are clearly sorted
- variants are correctly set up
- stock levels are up to date
Nothing is worse than a product on Letzshop that appears available but can’t be ordered.
6. Highlight Delivery & Pickup Options
Luxembourg loves fast solutions.
Show clearly:
- whether your product is available immediately
- how long shipping takes
- whether Click & Collect is possible
- whether you offer gift wrapping (very relevant in December!)
Note: Many shoppers buy Christmas gifts on Black Friday → every logistical detail matters (also on Letzshop.lu).
7. Use Social Proof – reviews & selling points
Products with good reviews sell better.
If your item already has ratings, display them prominently.
No reviews yet?
→ A small Black Friday campaign like:
“Test & review this product“ can help (if desired).
Also useful:
- “Bestseller“
- “Very popular“
- “Only a few left“
These labels instantly build trust.
8. Use Black Friday Keywords (SEO Boost!)
To help customers find you more easily, integrate relevant search terms into your product description:
- Black Friday
- Deal
- Offer
- Promotion
- Gift idea
- Luxembourg / local / handmade
But use them naturally — no keyword spamming.
9. Don’t Forget Cross-Selling
Recommend matching products :
- “Goes well with:“
- “Customers also bought…“
- “Perfect as a gift set“
This increases your basket value without pressure.
10. Checklist: Review Your Product Page in 30 Seconds
Before Black Friday starts, ask yourself:
- Does my product look attractive?
- Is the description clear and up to date?
- Is the discount clearly visible?
- Are delivery & Click & Collect easy to see?
- Does the page work well on mobile?
- Are variants set up correctly?
If you can answer all questions with “Yes” → your page is Black-Friday-ready!
Conclusion: Small Adjustments, Big Success
Black Friday doesn’t have to be chaotic or complicated.
With a well-optimised product page on Letzshop.lu, you can increase visibility, build trust and generate more sales — with minimal effort!
A clear presentation, attractive discounts and your local roots make your products not only more interesting but also help you stand out from large international platforms.
Want to benefit from the Black Friday boom too?
Then become a retailer on Letzshop and start selling online — just in time for the biggest shopping event of the year!
In just a few clicks, you can create your own shop window page, fast, simple and 100% local.
➡️ Join Letzshop now and let’s start a successful Black Friday together!
