From SEO to CTA: Keywords in marketing
As the owner of a business, you often have to wear multiple hats. From IT to logistics to sales – there’s a lot to do. Not to forget marketing these days. To help you make sense of all the input, here are a few of the most important keywords in marketing and their explanation.
- Online marketing: Marketing campaigns which, in contrast to traditional advertising, are only based on the Internet.
- Offline marketing: Advertising for products in traditional media – the Internet is excluded here.
- Target group: The defined group of people who are potential customers for a product or service. Knowledge of the target group is crucial in order to develop targeted marketing strategies.
- Market research: The process of collecting, analysing and interpreting information about the market in order to gain insights into customer needs, the competitive environment and trends.
- Segmentation: The division of the overall market into smaller, homogeneous groups (segments) based on common characteristics such as demographics, behaviour or interests.
- Positioning: The process by which a brand or product is placed in the mind of the customer to create a certain perception or association that sets it apart from the competition.
- Call to Action (CTA): A clear invitation to potential customers to perform a specific action, such as filling out a form, purchasing a product or subscribing to a newsletter.
- Conversion rate: The ratio between the number of visitors to a website or advert and the number of those who perform the desired action (conversion), e.g. make a purchase.
- SEO (Search Engine Optimisation): The optimisation of websites to improve their visibility in search engine results and attract organic (non-paid) traffic.
- Content marketing: The strategy of creating and sharing valuable, relevant and consistent content to attract and engage a target audience and ultimately make it profitable.
- Social media marketing: The use of social media platforms to promote products or services, interact with customers and increase brand awareness.
- Influencer marketing: Working with influencers on social media to utilise their reach and credibility to reach the target audience.
- Email marketing: Using emails to communicate directly with customers, share content, promote promotions and build customer relationships.
- Remarketing: Targeting people who have previously interacted with a brand or product with adverts or messages to increase their likelihood of conversion.
- ROI (Return on Investment): The measurement of the profitability of a marketing activity by looking at the profit achieved in relation to the costs invested.
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