Even if Easter still seems a few weeks away, the actual purchase decision begins much earlier. Customers start researching 4–6 weeks in advance, compare offers and react sensitively to seasonal impulses.
At the same time, the so-called spring reset effect unfolds – a phase in which consumers are emotionally especially open to change and purchases.
The Reset Effect: Why Buying Readiness Increases Now
People automatically associate spring with positive change. This emotional sense of renewal directly influences purchasing behaviour.
Typical spring motivations are:
- 🌱 New beginnings
- 🧹 Cleaning & organisation
- ✨ Freshness & lightness
- 💛 Self-care
- 🎁 Willingness to give gifts
This means concretely: Products that symbolise renewal, coziness or small gestures perform particularly well at this time.
Which Product Categories Are Especially Relevant Now
From late February until Easter, demand increases in clearly identifiable product categories. Merchants should now make these products visible and present them seasonally.
Currently especially in demand are:
- Gift sets (combined and ready to give)
- Children’s products & creative craft ideas
- Sweets & gourmet food
- DIY products
- Table & home accessories
- Spring decoration
- Small gifts
- Pastel-coloured accessories
- Natural products & self-care
What matters is not only the product itself, but how it is presented.
Optimising Your Letzshop Storefront: Concrete Actions for Merchants
Visibility on Letzshop does not happen by chance – it is the result of strategic preparation. Those who adjust their storefront now will benefit from increased attention in the coming weeks.
1️⃣ Integrate Seasonal Keywords Strategically
Products should not only be listed but actively optimised for seasonal search terms. Relevant keywords belong in both the product title and description.
Currently relevant keywords:
- “Spring 2026”
- “Easter gift”
- “Easter decoration”
- “Spring decoration”
- “Gift idea”
- “Small gift”
- “Moment of indulgence”
- “Pastel”
The clearer the seasonal reference, the better the discoverability.
Adjust Product Images Seasonally
Visual impressions determine within seconds whether customers click or scroll. A seasonal image update can significantly increase conversion rates.
Recommended:
- Brighter backgrounds
- Pastel tones
- Subtle spring flowers
- Natural lighting
- Light and friendly colour moods
An updated image often works stronger than any discount campaign.
Structure Creates Orientation – Use Categories Strategically
A clearly structured storefront significantly increases purchase probability. Customers are not only looking for products – they are looking for solutions.
Useful seasonal categories may include:
- “Spring with us”
- “Easter gift ideas”
- “Small attentions”
- “For children”
- “Self-care & freshness”
- “Indulgence to give”
This structure feels service-oriented rather than sales-driven.
Formulate Emotionally Instead of Technically
Especially during seasonal phases, products sell through emotion.
Weak description:
“Soy wax candle, 180g.”
Strong description:
“Perfect for cozy spring evenings or as a small Easter gift.”
Products should always be described within a usage context.
Bundle Strategy Increases Average Cart Value
Customers love simple decisions. Thoughtful product combinations simplify the buying process.
Especially effective are:
- Gift set + greeting card
- Gourmet food + spring decoration
- DIY set for children
- Self-care box for the start of the season
Bundles not only increase average cart value but also convey expertise.
Why Now Is the Best Preparation Phase
Between Carnival and Easter there is a phase with:
- Moderate competition
- Increasing purchasing readiness
- Emotional openness
- Seasonal search activity
Those who optimise now will automatically gain visibility during peak season.
Preparation Determines Visibility
Late February is not an off-season. It is the strategic starting phase for spring and Easter business.
Those who now:
- Think seasonally
- Communicate emotionally
- Present structurally
- And become visible early
create a clear competitive advantage.
👉 Now is the moment to bring your Letzshop storefront into spring mode.
