How to shoot a good product photo
If you want to sell your products successfully on Letzshop, the first thing you have to do is convince your customers of the quality of your products. This is where the photos of the products come into play, because unlike in a shop, customers cannot take them into their hands online. Thus, it is the customer’s first glance that decides whether the product will be bought or not.
The advantages of good product photos
- They visually represent the characteristics of the products
- They give customers a feeling for the product
- They stand for the entire brand
- They create trust and portray the product as being of high quality
- They invite the customer to stay on the website
- Returns are minimized
- Online shopping is optimized
Putting the products in the limelight
Minimalist product images – also called pack shots – are a good idea. It is best to photograph the products individually against a white background. This way, the customer can easily see the product as well as its details. Still life photos are also a good idea. Here, the product is staged with other products so that the customer can better imagine how the product would look at home.
Where is the light switch?
When taking pictures, the light is a very important factor. The products should neither be over-lit nor too dark. With poor lighting, important product details are lost and the pictures quickly look unprofessional. Direct light is also best avoided. Windows are a great source of natural daylight. So why not photograph the product close to your window? If you prefer a more professional look, stick to a studio lighting set, which you can buy on the Internet for little money. If you want to take your own product photos, you should invest in such a light. A practical alternative to a studio lighting set is a light tent. For those who want to photograph smaller products such as jewellery, a tent is ideal. This light tent is made of fabric that can be shone through, thus achieving a completely shadow-free illumination.
It’s all a question of perspective
If you want to present your products in the best light, you should photograph them from different angles. Products such as shoes, clothes, decorations or books (articles that are not standing upright) can be photographed from above, at a 90-degree angle. The 45-degree angle has the great advantage that products can be shown from more than one side. Almost every product can be shown using the normal view, where the camera is at the same height as the product.
Stay calm and don’t move
A tripod is a good idea so that the pictures don’t blur because of your involuntary movements. You can find these for cameras and smartphones for little money on the internet. Here, too, the investment is worthwhile.
A tripod is a good idea so that the pictures don’t blur because of your involuntary movements. You can find these for cameras and smartphones for little money on the internet. Here, too, the investment is worthwhile.
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