Physical shop or online shop?
It’s the combination that counts!
Do you own a shop and have also created a digital shop window on Letzshop.lu? Then you’ve done everything right! But if you are still hesitating to open an online shop, we would like to explain why a physical as well as an online shop harmonise very well and even complement each other.
- Extended reach and customer access: While the physical shop appeals to local customers, online retail can reach a broader, more geographically diverse audience. This expands the customer base and increases sales opportunities. Opening a shop on Letzshop.lu therefore makes sense in any case. Even if you already have an online shop, as the physical shop and the online shop complement each other.
- Improved customer experience: Customers can choose between buying online or in-store, whichever is more convenient for them. The ability to research products online on Letzshop.lu and then view them in-store, or vice versa, increases customer satisfaction and engagement.
- Data and insight gathering: Combining data from online and offline sources provides valuable insights into customer preferences and buying behaviour. This information can be used to improve marketing, product development and customer experience.
- Flexibility in delivery and returns: Customers appreciate the flexibility of ordering products online, which are then delivered quickly, easily and cheaply with our logistics partners, or picking them up in-store (with the Click & Collect option) or even returning online purchases in-store.
- Cross-promotion and marketing: Marketing campaigns can be created for both the online shop and the physical shop, increasing advertising effectiveness. For example, you can advertise your physical shop in your online shop. Do you need help with marketing? Then please contact us, we will help you promptly.
- Local anchoring and online presence: While the physical shop offers local anchoring and personalised customer experiences, online retail enables a constant presence and accessibility. Customers can shop anytime, anywhere and have their order conveniently delivered to the address of their choice by our local logistics partners.
- Lower operating costs: In many cases, running an online shop is more cost-effective than a physical shop, as there are no staff, no shop rent and lower costs.
- Improved marketing opportunities: Online marketing is often more targeted and measurable than traditional marketing. Social media, email marketing and online advertising can be used effectively to attract new customers and retain existing ones. We offer a variety of marketing tools for our retailers as well as customised Facebook Ads.
- Competitive advantage: Complementing your physical shop with an online shop can give you a competitive advantage over those who only use one channel.
Further articles
