✅ The Ultimate Checklist to Prepare Your Store for the Summer Sales

Publié le 16/06/2025
B2B, News

The summer sales season is a great opportunity to boost your revenue, clear out stock, and attract new customers. But to succeed, you need solid preparation. Here’s your complete checklist, specially designed for independent retailers to make the most of the sales period.

1. Know the dates and define your goals

The earlier you plan, the more strategic your approach will be.

What to do:

Check the official sales dates in your region (e.g. government-set dates in Luxembourg).
Set clear business goals: stock clearance, visibility, customer acquisition?
Build a mini-calendar, e.g. Week 1 = launch, Week 2 = second wave, Week 3 = final discounts.

2. Review and organize your inventory

A well-targeted product selection significantly increases your chances of making sales.

What to do:

Identify slow-moving or seasonal items, such as leftovers or niche sizes.
Categorize your stock by clearance potential and relevance.
Prepare products physically (cleaning, repackaging, updating labels).

💡 Tip: Create a dedicated “Summer Sale” category in your online store for clarity.

3. Strategically calculate your discounts

Discounts need to be attractive—but not at the expense of your margins.

What to do:

Carefully calculate your markdown levels, based on purchase cost and minimum margin.
Plan discount stages, e.g. –20% at the start, –40% after two weeks.
Use bundles or package deals to raise basket value without heavily discounting individual items.

4. Update your storefront and product listings

A compelling presentation draws in customers—both in-store and online.

What to do:

Revamp your window display using bold sales signage and seasonal styling.
Update your online listings (photos, descriptions, prices, availability).
Add visual tags or stickers (“–30%”, “Last items”, “Summer deal”) to highlight urgency.

5. Prepare your multichannel communication

Without clear communication, there are no sales—reach out actively to your audience.

What to do:

Send out newsletters or SMS before the launch to loyal customers.
Plan engaging social media posts, including stories, product teasers, and countdowns.
Update your Letzshop page with a visible banner.
Send mid-season follow-ups, e.g. “2nd markdown”, “Last chance”.

6. Prepare your logistics

Good logistics prevent frustration and create trust.

What to do:

Sync your inventory in real time, especially for online sales.
Ensure packaging, labels, and delivery supplies are ready.
Clearly state your delivery times and return policy, particularly if they vary during sales.

🎯 On Letzshop: Update your stock regularly to avoid overselling.

7. Analyze your results and optimize

Use what you learn during sales to improve for the next season.

What to do:

Track sales data per product to spot best-sellers and slow movers.
Identify what worked well and what needs to change.
Record your insights, so your next sales campaign (e.g. winter) is even stronger.