Christmas magic for retailers:
marketing tips for the festive season

Festive window and shop decorations: Your physical shop is the flagship of your business. An inviting, festively decorated shop front can attract the attention of passers-by and convert them into customers. Think about themed decorations that put your products in the right light. The offers and products in your online shop should also be Christmas-themed.

Exclusive Christmas offers and promotions: Christmas is the time for offers and special promotions. Offer special Christmas discounts or time-limited promotions. Such offers create urgency and entice customers to buy – this applies to both physical and online shops.

Creative Christmas campaigns: Launch a creative Christmas campaign that shows your brand and products in a festive light. This could be a series of stories, a competition or an interactive campaign that speaks directly to and engages your target group.

Personalised email campaigns: Use your email list to send personalised Christmas messages and exclusive offers. Segment your list to ensure your messages are relevant to each recipient. Coupled with an appealing design and a clear call to action, such campaigns can be very effective.

Gift guides and recommendations: Many customers are looking for gift inspiration. Create gift guides that are tailored to different target groups, such as ‘Gifts for him’, ‘Gifts for her’ or ‘Gifts under 50 euros’. Such guides can be shared online and in-store and make buying decisions easier.

Social media advent calendar: An advent calendar on your social media platforms can increase engagement. Hide a special offer, competition or interesting facts about your business behind each door. The daily reveal can create excitement and encourage users to visit your page regularly. You are welcome to take our Advent calendar on Facebook and Instagram as an example.

Collaborations with other local businesses: Collaborating with other local businesses can be mutually beneficial. Whether it’s mutual advertising, joint events or special cross-promotional offers – such collaborations can open up new customer groups.

In-store Christmas events: Organise special events in your shop to attract customers. This could be a late-night shopping event, a meet-and-greet with a local celebrity or a Christmas tasting. Such events create a unique shopping experience and can increase customer traffic.

Optimise customer service and experience: Excellent customer service can make all the difference during the busy festive season. Make sure your staff is well trained and that online orders are processed efficiently and in a timely manner. A positive customer experience can lead to repeat purchases and referrals.

After Christmas is before Christmas: Use the time after Christmas to build customer loyalty. Thank you emails, offers for future purchases or a customer satisfaction survey can help to maintain the relationship with your customers after the Christmas period and get them in the mood for the holiday season.