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Occino – A Fragrant Love with Luxembourgish Accents

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Valentine’s Day is the perfect occasion to give a unique and meaningful gift. What could be more personal and expressive than a perfume? This year, Letzshop.lu is collaborating with Occino, the first Luxembourgish perfume brand, to offer you a truly special olfactory experience. We had the pleasure of speaking with Anne Leser, the founder of Occino. She introduced us to the world of her scented creations and shared valuable tips on choosing the perfect fragrance for your loved one.

Occino – A Brand Inspired by Luxembourg and the Art of Perfumery

With an overwhelming passion for the world of fragrances and a deep admiration for Luxembourg’s diversity, Anne Leser founded Occino. The brand’s name means “making one’s voice heard” – a metaphor for expressing emotions, identity, and cultural richness through exceptional perfumes. Each creation invites you on a sensory journey, allowing you to discover Luxembourg in a new olfactory dimension.

The perfumes of Occino embody passion, Luxembourg, and emotions.
Anne Leser
Founder of Occino

The perfumes of Occino are not just olfactory compositions; they are true stories infused with the Luxembourgish soul. Terres Rouges, with its earthy and spicy notes, pays tribute to southern Luxembourg, known as the “Land of Red Earth.” This perfume elegantly combines saffron, iris, amber, and sage. Green Velvet on the other hand, captures the freshness of Luxembourg’s forests with invigorating nuances of mint, rosemary, and woody notes. Finally, Purple Melusine, inspired by the legendary mermaid Melusina, embodies romance and seduction with a captivating blend of jasmine and mimosa.

Occino - Terres Rouges
Occino - Purple Melusina
Occino - Green Velvet

A local and sustainable approach

Anne Leser places great importance on working with local partners. From design to packaging, everything is produced in Luxembourg, particularly with the support of the Ateliers Kräizbierg in Dudelange. However, quality and authenticity remain at the heart of the creative process, which is why the fragrance essences are developed in Grasse, the world’s perfume capital. This fusion of Luxembourgish expertise and French tradition ensures unique and refined compositions.

It is important to me to work with local partners.
Anne Leser
Founder of Occino

Love and perfumes: a magical alchemy

For Anne Leser, floral fragrances are particularly expressive when it comes to love and passion. Essences like jasmine, rose, and ylang-ylang possess a natural sensuality that attracts and enchants. When combined with woody or spicy notes, they create fascinating and unforgettable compositions. Anne Leser also emphasizes that every perfume evolves in a way similar to a love story: it begins with lively top notes, unfolds into an intense and deep heart, and finally leaves behind a long-lasting and captivating trail.

If love were to be summed up in three fragrance notes, for Anne Leser, they would be jasmine, ylang-ylang, and centifolia rose. These blossoms exude sensuality and harmony—two essential qualities of a perfume that symbolizes pure passion.

A perfume can also tell a love story. It unfolds its olfactory components in three phases, releasing balanced aromas through top, heart, and base notes. Like a narrative, it follows a progression that makes us dream and stimulates our imagination. A perfume is a composition that tells its own story.
Anne Leser
Founder of Occino

Gifting a perfume: an intimate gesture

Choosing a perfume for a loved one is a personal and meaningful gesture. Anne Leser recommends identifying your partner’s olfactory preferences based on memories, tastes, and experiences. For someone drawn to green and spicy aromas, Green Velvet or Terres Rouges would be ideal choices. If they love floral fragrances, Purple Melusine, Doki or Rose will enchant them. For a fruity and refreshing touch, Peak, a unisex perfume, is an excellent choice.

With Occino, you are giving your loved one a gift that is as unique as it is unforgettable. Discover the Occino collection and find the perfume that tells your very own love story – now on Letzshop.lu.

Let yourself be enchanted by unique olfactory creations and make this Valentine’s Day a magical and fragrant experience!

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