Back-to-school is a golden opportunity for retailers on Letzshop.lu to boost their sales. For many parents, the search for school supplies, clothes and accessories starts weeks in advance. Here are our tried and tested tips on how to maximise your sales on Letzshop.lu during this busy period.

1. Expand and customise your range:

Make sure your range covers all school supply categories – from stationery and backpacks to tech gadgets, clothes and shoes. Check your stocks in good time and add special back-to-school offers to them.

2. Design bundles and offers:

Create attractive bundles that combine multiple products at a discounted price. For example, you could offer a ‘back-to-school set’ with pens, exercise books and a calculator.

3. Targeted promotions:

Use Letzshop’s advertising tools to run targeted marketing campaigns. Target these specifically at parents and students with relevant offers. For example, Letzshop offers a new feature for retailers. The retailer can now link their Instagram account to the shop window to display the latest posts on social networks.

4. Optimise SEO:

Optimise your product pages for search terms that are in high demand during back-to-school. Good SEO (short for ‘search engine optimisation’ – a method to improve search engine discoverability) can help you rank higher in Letzshop.lu and Google search results.

5. Increase visual appeal:

Invest in high-quality product photos and appealing descriptions. A professional appearance can strongly influence the purchase decision.

6. Emphasise customer reviews:

Positive reviews can convince new customers. Actively encourage satisfied customers to share their experiences and display them prominently.

7. Activate social media:

Use social media to promote your offers and interact directly with customers. An active social media presence can increase the trust and visibility of your brand. You are welcome to visibly tag Letzshop in your posts so that they are shared. Letzshop.lu also offers customised Facebook Ads to increase your visibility.

8. Strengthen customer service:

Make sure that your customer service responds quickly and efficiently to enquiries. Strong customer service builds trust and encourages repeat purchases.

9. Start early campaigns:

Start your marketing and sales campaigns early, ideally a few weeks before school starts. This allows you to target the first wave of shoppers who plan their purchases early.

10. Use local events:

Get involved in local events or school promotions. Sponsoring or actively participating in such events can increase your visibility in the community and create direct connections with potential customers.

11. Newsletter marketing:

Use email newsletters to deliver your offers directly to your customers’ inboxes. Personalised messages can be particularly effective here.

12. Flash sales and daily offers:

Organise short-term sales promotions or daily deals to increase the urgency of purchase and encourage quick decisions. Letzshop offers the ‘Product of the day’ for this purpose, which every retailer can book twice a month free of charge.

13. Feedback and data analysis:

Use customer feedback and sales data to continuously improve your strategies. Analyse which products are performing particularly well and adjust your offer accordingly. You can view this information in your shop administration under ‘Dashboard’.

Use these tips to significantly increase your sales on Letzshop.lu during the back-to-school period and both attract new customers and strengthen existing customer relationships.

Good luck!