🛍️ Refresh your offer with summer products
Before heading off on holiday, take a little time to update your virtual shop window for the season:
- Showcase your most relevant summer products: holiday accessories, gift ideas for vacation time, practical items for travel or relaxing at home.
- Temporarily hide products that are unavailable or out of season (e.g., winter goods).
- Create an easy-to-find “Summer Special” category in your Letzshop store.
💡 Example: Do you sell home decor or gifts? Create a “Holiday Gift Ideas” section. If you’re a bookseller, you could add a “Beach Reads” selection. For food and drink, a “Summer Treats & Aperitifs” category works great. With just a few quick changes, you give your shop a fresh, summer feel!
📸 Update your visuals for a summery look
Your brand image is also shaped by your visuals:
- Add a seasonal image to your Letzshop page — something bright and positive that conveys summer vibes, sunshine, and relaxation.
- If you have a text area or a banner, include a friendly summer message such as: “Enjoy the summer with our special offers” or “Our products are here for you even during the holidays.”
💡 Sometimes just a small update to your banner or images is enough to show that your shop is active and full of life.
✉️ Inform your customers about your availability
If you plan to reduce your opening hours or temporarily pause shipping, it’s best to prepare in advance:
- Let your customers know with a short notice, e.g., “Orders are still possible, shipping will resume from August 5.”
- Update your delivery times on your product pages if necessary.
- Set up an automatic email reply to inform customers about your absence while maintaining a professional image.
💡 Why is this important? Customers appreciate honesty and transparency: when it’s clearly communicated that delivery will take a little longer, they are usually happy to place their orders anyway.
📱 Stay active on social media — without being online in real time
Good news: you can easily schedule your posts before going on holiday:
- Prepare a few scheduled posts — one or two per week is plenty during summer.
- Highlight your seasonal products, such as summer specials or current offers.
- Always include a direct link to your Letzshop store, for example: “Now available in my Letzshop shop!”
💡 Bonus tip: You can also schedule a holiday message, e.g., “We are on holiday until August 5 – online orders are still possible.”
This way, you stay visible and present even during quieter times.
📦 Focus on the long-term effect: Get ready for autumn now
Before you go on holiday — and right after you return:
- Take a look at which products sold particularly well during the summer — on Letzshop, you can easily check your sales statistics.
- Jot down a few ideas for new products or seasonal themes for autumn.
- Plan a small “autumn relaunch” campaign right after your return, with fresh images and a few new featured products.
💡 The result: you come back refreshed from your holiday, your shop stays lively, and you avoid the typical “post-holiday slump.”
For more tips and inspiration, check out our practical advice on how to boost your local business.
